The 2017 food industry was dominated by healthy ingredients, complex flavors and environmentally friendly/sustainable elements. 2018 is set to follow suit with a few more added projections. Vice President of Campbell’s, Thomas Griffiths, says “whether you’re an accomplished chef, bona fide foodie or having a passing interest in food, you should keep a look out for these trends and incorporate some into your cooking and eating habits.” So without further ado, below are four, both blossoming and established, food trends of 2018.


This food trend excites us because it’s both natural and global. Plants and flowers hold both a healthy and clean label, containing a single ingredient. Botanicals are quickly making their way into food and beverage items as more people are becoming enlightened by their healing properties.


This trend began with consumers who demanded more product information, fewer artificial ingredients and eco-friendly production and packaging. The craze has spilled into labels including complete product transparency. Some brands take the trend to a completely new level with scan codes on their labels that will direct customers to farmer profiles, harvest dates and lot numbers. Shoppers now want packaging to tell a story about the product their purchasing, they want to feel personally connected to the food their eating.


Middle Eastern and Asian flavors have made an impression with people who are on board with trying new food items — so much so, that according to Statista, ethnic food sales have jumped from $10.9 million in 2013 to $12.5 in 2017. A culinary coordinator at Whole Foods’, Molly Siegler, says the “[ethnic cuisine trend] is a wonderful way to travel [around the world] without having to leave the comfort of your own home.” This projection leaves customers feeling more cultured.


Healthier versions of nostalgic and popular comfort foods, such as pizza, mac and cheese and chocolate, are making their way to the forefront of food. Items containing butter, lard and other oils are coming back in style. Recent health reports at Packaged Facts have noted that “certain fat and oils can actually make positive health contributions.” Rather than focusing on reducing the amount of fat in their diets, foodies are more concerned with keeping the amounts of sugar and sodium to a minimum.

Here at My Menu, we’re all about food — and we’re so excited to see where these trend projections take us through the year. If there are any food trends that you think we missed, let us know in the comments below. We pride ourselves in connecting diners to restaurant owners through our mobile menu app. If you’re interested in any of our services, shoot us a call or send us a message — we’d love to help you!